Senior Officer, Digital Marketing (SEO)

The job holder:

• Develop Techcombank’s digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers.
• Ensure proper operation, implementation, monitoring and measurement of digital marketing activities across marketing channels.

Key Accountabilities (1)

• Build a framework, processes and effective management of digital marketing activities
• Build a management framework for digital marketing activities of the Marketing Division and the bank-wide units: efficiency, budget, compliance with guiding standards.
• Develop digital marketing implementation and control processes.
• Develop and manage the budget for the department’s activities.
• Periodic training and guidance on digital marketing knowledge.
• Build online/digital marketing database to analyze and make timely decisions.
• Develop a process to coordinate digital marketing implementation across the line.
• Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multi-dimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing.
• Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels.
• Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns.
• Support for Brand/Brand và Retail Marketing activities on digital marketing channels
• Develop và implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget.
• Manage access frequency và optimize digital media resources in the digital environment. For example: Email, Website, Fanpage, Search…
• Collaborate with related departments to build tools to collect data on customer behavior on digital media channels.
• Search for new digital trends in the market and propose solutions to develop, widen and diversify digital marketing channels.
• Ensure digital marketing programs and campaigns are measured with metrics that are consistent with business targets.
• Administration of continuous optimization of program performance, digital marketing campaigns based on a performance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment.
• Other duties as assigned by CDO and/or Senior Director of Digital Marketing Manager.

Key Relationships – Direct Manager
Senior Manager, Digital Marketing

Key Relationships – Internal Stakeholders
Digital Office and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

Key Relationships – External Stakeholders
Service providers for TCB in media & digital marketing services, KOLs, online communities…

Success Profile – Qualification and Experiences
Qualifications

• Bachelor degree, major in Marketing, Business Admisnistration, Economics or relevant fields.

Professional experience

• Minimum 5 years of experience in Marketing và Communications, of which 2 years in Digital marketing;
• Having been working in bankingvà finance industry or MNCs is preffered.

Foreign Language

• Business English standard of proficiency as required for the role